YouTube ads
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Pulse is an AI-powered video targeting engine that ensures your ads appear in the right moments on YouTube - relevant, safe, and effective.

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50+ Awards

Trusted by Top Brands:

What is Pulse?

Stronger Brand Safety for Every YouTube Campaign

Pulse is an AI-powered solution that enhances YouTube advertising by making placements more relevant, safe, and effective. It works with YouTube's ecosystem to analyze content signals - like context, keywords, and brand suitability- so your ads appear in the right moments and reach the right audience.

Smarter Placement Insights

Get clearer visibility where your ads run, with performance data that helps you understand which environments work best for your brand.

Contextual Precision

Go beyond basic targeting - Pulse leverages signals such as keywords, themes, and brand safety filters to ensure your ads appear in suitable, relevant contexts.

Real-Time Optimization

Powered by AI, Pulse adapts campaigns dynamically, using live performance and audience signals to maximize efficiency while staying aligned with YouTube standards.

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How Pulse improves
your YouTube ads

We analyze content signals, apply brand-safety standards, and optimize
delivery—so your campaigns land where they make the most impact.

Scan and Analyze

Smarter Screening for Better Ad Placement

Pulse analyzes YouTube videos using AI to detect relevance, quality, and brand safety signals. This ensures your ads appear only in suitable, high-quality environments.

Automated scanning to check content for safety and relevance.
Performance signals like engagement help identify quality placements.
Filters remove unsuitable categories based on YouTube and industry standards.

Contextual Mapping

Turning Content into Clarity

Once relevant content is identified, Pulse classifies videos into brand-aligned themes and categories, making targeting sharper and safer.

Aligns video context with topics that matter to your brand.
Builds structured categories for better targeting decisions.
Creates a brand-safe inventory within YouTube's ecosystem.

Right Moment (Brand Safety)

Aligned with GARM Safety Standards

Pulse follows industry-standard GARM guidelines to protect your brand. Using AI signals, it ensures ads appear only in safe, positive contexts.

Filters out categories like violence, adult content, and hate speech.
Uses safe lists to prioritize positive, brand-suitable placements.
AI helps maintain real-time brand safety across campaigns.

Precise Ad Delivery

Impact When It Matters Most

Finally, Pulse delivers the ad exactly when the audience is most engaged.

Serves ads at high-impact, contextually relevant moments.
Maximizes attention with reduced ad wastage.
Brand-Safe Ad Delivery ensures the right ad placement.

Why Pulse?

Smarter Targeting. Safer Placements. Better Result

Pulse unlocks the power of context on YouTube. By combining AI intelligence with brand-safety standards, it transforms ads from simple views into meaningful, high-intent connections.

We Capture Attention, Not Just Views

Pulse goes beyond impressions by detecting moments when users are most engaged-placing your brand where attention is highest and intent is real.

Beyond Keywords, Into Real Context

From visuals to emotions, logos to actions - Pulse understands the bigger picture, aligning your ads with the right scenes and stories.

Built on GARM Safety Standards

Pulse filters out unsafe categories and ensures ads appear only in positive, brand-suitable environments - protecting both your message and your reputation.

Insights that Drive Results

Pulse turns contextual and performance signals into actionable insights helping you optimize campaigns in real time, boost ROI, and achieve stronger results with every ad.

CASE STUDIES

Real Brands. Real Impact

See how leading brands leveraged Pulse to drive real results, including increased brand lift, higher engagement, and contextually perfect ad placements that delivered impact at scale.