Prioritize Safe and
Suitable Brand
Placements
Brand safety isn't optional - it's essential wiith Pulse ensure your ads are only placed in safe, contextually relevant environments without over-blocking.
Trusted by Top Brands:
Our Brand Safety Framework
With GARM guidelines at the core, Pulse applies advanced AI + Human intelligence that detect suitability and ensure safety without sacrificing scale or reach
Contextual Brand Safety
We Don't Just Target Channels. We Target Every Video Unlike competitors, Pulse enables video-level contextual targeting, not just broad channels or categories. That means more precision, stronger relevance, and better outcomes.
Complete Brand Suitability
We Don't Just Whitelist. We Eliminate Brand Risks Pulse uses GARM-aligned standards to filter unsafe or unsuitable content, ensuring your ads only appear in safe, brand-aligned environments.
Mitigating Ad Misalignment
We Don't Just Run Ads.
We Prove Impact.
With Brand Lift Studies (BLS), Pulse measures awareness, recall, and brand favorability,
helping you track real success with actual impact metrics.
From safety to suitability - Pulse covers it all.
Brand safety keeps ads away from harmful content. Suitability goes further, ensuring your ads appear in safe, contextually positive, and ethically aligned environments. Pulse delivers both.
- AI-Powered Suitability: Frame, audio, and context analysis prevent mismatches (e.g., confectionery ads near obesity content).
- Ethical Alignment: No exploiting illness, suffering, or stereotypes - your brand values stay intact.
- Health-Sensitive Trust: No misleading “chocolate as health solution” narratives - just responsible storytelling.
- Preventative Assurance: Each placement is audited to avoid trivializing disease, trauma, or mental health.
- No Over-Blocking, No Missed Opportunities: No over-blocking, no lost reach - just scale in brand-positive environments.
