Trusted by Top Brands:
Ad Formats
YouTube offers a variety of ad formats to fit different screens and viewing habits. With Pulse, your campaigns can be optimized across all of them - whether it's on Mobile, Shorts, or Connected TV.
YouTube Video and shorts Ad Formats
Skippable In-Stream Ads
Non-Skippable In-Stream Ads
Vertical Video Ads
YouTube CTV (Connected TV) Formats
CTV-Specific In-Stream Ads
YouTube Select on CTV
Smarter YouTube Advertising, Step by Step
Pulse enhances YouTube campaigns with AI-driven context, brand safety, and audience intelligence—helping your ads perform better across every format.
Contextual Data, Powered by AI
Pulse analyzes YouTube’s video metadata, performance history, and safety signals with AI precision—helping match your ads to the most relevant and suitable content.
Scale with Safety Built In
Every placement is filtered through GARM-aligned safety standards, ensuring your ads run in positive, brand-suitable environments without compromising reach.
Smarter Audience Alignment
Pulse learns from campaign patterns to connect your brand with the right content themes and audience mindsets—so ads feel relevant and resonate more deeply.
Context Intelligence in Action
Using AI signals like keywords, topics, and content categories, Pulse optimizes ad delivery in real time - helping every campaign stay relevant and impactful.
The Smarter Layer for YouTube Advertising
Pulse works on top of YouTube’s ad ecosystem, adding AI-driven context, safety, and optimization—so your campaigns go further with the same trusted foundation.
Targeting powered by keywords, titles, and channel info.
AI extends this with detection of visuals, actions, objects, and emotions—helping brands tap into trends as they happen.
Ads can be placed across a wide range of relevant inventory.
Refines placements with context-aware messaging that aligns with tone, scene, and moment.
Uses metadata and audience signals to target ads effectively.
Goes deeper with AI-driven scene analysis—capturing mood, setting, and emotional cues.
Provides robust campaign controls and reporting.
Adds live performance signals for adaptive placement and instant tuning.
Applies category filters and content controls.
Strengthens this with GARM-aligned safeguards plus custom suitability filters tailored to your brand.
Responds to evolving audience and cultural patterns.
Detects viral cues, creator styles, and moments as they spike—keeping campaigns ahead of the curve.
Pre-set interests & affinity groups
Custom-mapped based on visual/audio content of each video
Limited visibility into where your ad appears
Full video-level transparency down to frame-by-frame reporting